Sapiosexuals rejoice! Two South Florida entrepreneurs have set out to make the sciences sexy with the creation of their new apparel line Geeky Seduction at geekyseduction.com. Co- Founders Angela Betancourt and Michael Piskosz found a creative way to take science and technology information, and transform it into a fun and sexy brand.
The company was founded because of a mutual passion for science, technology and pop culture. Both co-founders also noticed that there was an opportunity in the apparel market to target scientific and technology minded people while redefining what it means to be a “nerd or a geek”.
Geeky Seduction is all about making intelligence the ultimate aphrodisiac and their shirt designs, though scientific and tech in nature, incorporates a bit of innuendo to inspire the imagination.
The co-founders also decided they would donate a percentage of their sales to the National Math and Science Initiative, an organization whose mission is to improve student performance in the critical subjects of science, technology, engineering and math (STEM).
“Being smart and knowing things is sexy! Geeky Seduction is about embracing the inner geek in all of us and drawing attention to all the mysteries and wonderment of science and technology,” said Angela. “It’s great if you know what our shirts mean right away, but if you don’t we hope you will be curious and look it up.”
Geeky Seduction designs will represent a spectrum of sciences and technologies which include: earth sciences, physics, astronomy, social sciences, mathematics, and computer science among others.
“Science and technology are so crucial to the health of our future. So many amazing advancements have been found over the last few decades, and there’s a need to find many more to propel us to living more efficiently and sustainably in the future,” said Michael. “Our mission at Geeky Seduction is to make science and technology popular, cool and non-intimidating. We’re just a small part of a bigger vision!'”
Angela is a communications expert and nerd that has always been fascinated with both the social sciences and particle physics. Joining forces with Michael was a no brainer. Michael is a product specialist for a European medical device manufacturer and his imagination runs wild with thoughts of black holes, multiverses and the possibilities of the unknown.
Geeky Seduction is up and going. Come join the geeky movement! For more information visit geekyseduction.com.